TikTok is a social media platform that is known for its short-form videos. This makes it an excellent platform for real estate agents to market their listings and services. This article will help you, with how to use TikTok for Real estate Marketing and some role model accounts that you should follow in order to achieve your goals.
Some tips on how to use TikTok for Real Estate Marketing:
- Consider your target audience: Before Starting you must know who are you trying to reach with your TikTok marketing. Once you know your target audience, you can tailor your content to appeal to them.
- Create engaging content: People don’t like boring and lengthy content. Your TikTok videos should be interesting and engaging to watch. Use high-quality video and audio. Try to upload the content that is telling a story that will capture your audience’s attention.
- Use hashtags: Hashtags are a great way to get your videos seen by more people. Always use relevant hashtags in your videos. Which will help you show up in search results.
- Run contests and giveaways: Contests and giveaways are a great way to reach beyond your following on your TikTok account. People love these types of content. That leads to more reach and brand awareness.
- Partner/Colab with other creators: Partnering or collaborating with other content creators is a great way to reach a wider audience. Consider collaborating with other real estate agents, home stagers, or even local businesses. That you think are linked with your business.
- Be consistent: The key to success on TikTok is to be consistent with your posting. Upload new videos on a regular basis.
Some additional tips for using TikTok for Real Estate Marketing:
- Use humor and creativity in your videos.
- Show off your personality and let your audience get to know you.
- Be authentic and transparent.
- Don’t be afraid to experiment with different types of content.
- Use AI tools for Free Scripts
List of 10 of the best TikTok accounts of agents, marketers, and real estate photographers:
Here are a few of the top TikTok accounts you need to follow for real estate marketing:
1. Eli Jones – @itselijones
Eli Jones is an American Business coach, motivational and Real Estate Photography Guru. Following his account will help you get knowledge on how to start and how much you can achieve through TikTok.
2. Daniel Heider – @heider_realestate
Daniel Heider is a Washington, DC-based successful Relator. He Displays glimpses of Houses, Properties, and Offices on his social accounts. Following and making him a role model will help you. How to create a video for real estate marketing on TikTok, and how seamlessly he delivers his real estate message to his audience.
3. Anya Ettinger – @aserealty
Anya Ettinger is a Real estate agent in Toronto, Canada. She uses TikTok very impressively. She doesn’t sell property directly rather she uploads Informational and tips Content like: Rental Rules & Tips, What is Reverse Mortgage, Minimum Down Payments, and so on.
4. Diana Amann – @soiaccelerator
Diana Amann is a Realtor Marketing Coach and Real Estate Tips and Tricks Content Creator. She also took 1 to 1 sessions and helped new Realtors to groom in the industry.
5. Jennifer Grandjean – @estateofjenn
Jenn Grandjean is a Portland Real Estate Coach, Realtor, Real Estate Agent, and Youtube Content Creator. She uploads free content on her social accounts and also takes paid courses. If you are looking for premium content.
6. Glennda Baker – @glenndabaker
Glennda Baker is an American ATLANTA Realtor, Most Recognized Face & Voice In Real Estate Marketing Realtor, and Ambassador of the American Dream.
7. Tatiana Londono – @tatlondono
Tatiana Londono is the Founder & CEO of Londono Realty Group Inc., one of the largest residential brokerage firms in Montreal, with more than 100 agents and 3 offices located in Montreal, the West Island, and through a joint alliance in Miami, Florida.
8. Steevie Soucie – @steeviesoucie
Steevie Soucie is a Licensed Real Estate Agent at Keller Williams Realty Centres, Internet Celebrity, and Content Creator. She is ranked among the Top 10 real estate agents on TIKTOK.
9. Byron Lazine – @byronlazine
Byron Lazine is the co-founding chief of operations at BAM and a co-host of The Real Word, Knowledge Brokers Podcast, and Hot Sheet among others.
10. Jonathan Corbett – @realestatephotographymc
Jonathan Corbett is an American Real Estate Agent & Real Estate Photography Master Class Seller. His Course covers all aspects of the art of real estate photography including video, 3D, a variety of other services, and business strategy.
Frequently Asked Questions about Using TikTok for Real Estate Marketing:
How can I use TikTok to reach my target audience?
The first step is to identify your target audience. Who are you trying to reach with your TikTok marketing? Once you know your target audience, you can tailor your content to appeal to them. For example, if you’re targeting millennials, you might create videos about the latest trends in real estate or how to buy a home for the first time.
What kind of content should I post on TikTok for real estate marketing?
The type of content you post on TikTok will depend on your target audience and your goals. However, some popular types of content for real estate marketing include:
Listing tours: This is a great way to show off your properties to potential buyers.
Tips and tricks: This could include advice on buying or selling a home, or information about the local real estate market.
Behind-the-scenes videos: This could show you working with clients, staging homes, or even just hanging out at open houses.
Humorous videos: This can be a great way to connect with your audience and make your brand more memorable.
Educational videos: This could teach your audience about the real estate process or the different types of properties available.
How often should I post on TikTok for real estate marketing?
The frequency of your posts will depend on your goals and your target audience. However, a good rule of thumb is to post at least once a day. This will help you keep your audience engaged and coming back for more.
How can I use hashtags on TikTok for real estate marketing?
Hashtags are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will show up in search results for those hashtags. For example, if you’re posting a video about a listing in San Francisco, you could use hashtags like #sanfranciscorealestate, #sanfranciscohomes, or #sanfranciscoforsale.
How can I run contests and giveaways on TikTok for real estate marketing?
Contests and giveaways are a great way to generate excitement and engagement around your TikTok account. When you run a contest, you can ask users to follow your account, like your videos, or tag their friends in the comments. You can also give away prizes like free listings, home staging services, or even cash.
How can I partner with other users on TikTok for real estate marketing?
Partnering with other users is a great way to reach a wider audience. You can partner with other real estate agents, home stagers, or even local businesses. When you partner with another user, you can cross-promote each other’s content and collaborate on videos.
How can I be consistent with my TikTok posting?
Consistency is key to success on TikTok. This means posting new videos on a regular basis. If you can post at least once a day, you’ll be more likely to see results from your marketing efforts.