AI Snapchat New Filter Transforms Real Time

Snapchat is introducing a new AI model that enhances its filters to provide a real-time, augmented reality experience. This AI can transform smartphone camera footage into various scenarios, like placing users in a “50s sci-fi film,” all controlled by simple text prompts. Although the results currently resemble stop-motion more than seamless video, the significant achievement is the real-time rendering on the device itself, without relying on cloud servers. Snapchat sees this as a milestone, made possible by optimizing GenAI techniques for better performance on mobile devices.

Key Points

AI Capabilities: The new AI can alter footage to fit different themes and update wardrobes accordingly, all generated in real-time on the smartphone.
Technological Milestone: Achieving real-time, local generative AI on mobile devices is a significant advancement, reflecting breakthroughs in optimizing AI performance.
User Interaction: Snapchat plans to involve users in further experimentation by releasing a new version of Lens Studio, allowing creators to make AR Lenses and tailor-made AI models.
Previous AI Efforts: Snapchat has been incorporating AI features, such as the “My AI” chatbot and AI-generated selfies called “Dreams,” despite mixed reception.

Future Developments

Snapchat will gradually roll out these AI-powered AR features to regular users through Lenses in the coming months, potentially revolutionizing generative AI capabilities on smartphones and leading to a surge in innovative and unusual videos.

How does Snapchat’s new AI model transform footage in real-time?

Snapchat’s new AI model uses advanced generative AI techniques optimized to run directly on smartphones. This allows it to transform live footage into different themes or styles based on user prompts, such as placing users in a “50s sci-fi film,” all in real-time without the need for cloud processing.

What are the current limitations of Snapchat’s real-time AI transformations?

While the AI can render transformations in real-time, the results currently resemble stop-motion animation rather than seamless video. This is due to the inherent challenges in generating coherent video content with AI models, particularly under time constraints.

How can creators get involved with Snapchat’s new AI-powered AR features?

Snapchat is releasing an updated version of Lens Studio, enabling creators to design their own AR Lenses and custom AI models. This platform will allow creators to experiment with and enhance AR creation using the new AI capabilities.

What previous AI features has Snapchat released, and how have users responded?

Snapchat has previously launched the “My AI” chatbot and AI-generated selfies called “Dreams.” While the initial reception of “My AI” was mixed, with many users expressing dissatisfaction, the platform continues to innovate and integrate AI features, demonstrating its commitment to enhancing user experience with cutting-edge technology.

  
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