AI Snapchat New Filter Transforms Real Time

Snapchat is introducing a new AI model that enhances its filters to provide a real-time, augmented reality experience. This AI can transform smartphone camera footage into various scenarios, like placing users in a “50s sci-fi film,” all controlled by simple text prompts. Although the results currently resemble stop-motion more than seamless video, the significant achievement is the real-time rendering on the device itself, without relying on cloud servers. Snapchat sees this as a milestone, made possible by optimizing GenAI techniques for better performance on mobile devices.

Key Points

  • AI Capabilities: The new AI can alter footage to fit different themes and update wardrobes accordingly, all generated in real-time on the smartphone.
  • Technological Milestone: Achieving real-time, local generative AI on mobile devices is a significant advancement, reflecting breakthroughs in optimizing AI performance.
  • User Interaction: Snapchat plans to involve users in further experimentation by releasing a new version of Lens Studio, allowing creators to make AR Lenses and tailor-made AI models.
  • Previous AI Efforts: Snapchat has been incorporating AI features, such as the “My AI” chatbot and AI-generated selfies called “Dreams,” despite mixed reception.

Future Developments

Snapchat will gradually roll out these AI-powered AR features to regular users through Lenses in the coming months, potentially revolutionizing generative AI capabilities on smartphones and leading to a surge in innovative and unusual videos.

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Snapchat is introducing a new AI model that enhances its filters to provide a real-time, augmented reality experience. This AI can transform smartphone camera footage into various scenarios, like placing users in a “50s sci-fi film,” all controlled by simple text prompts. Although the results currently resemble stop-motion more than seamless video, the significant achievement is the real-time rendering on the device itself, without relying on cloud servers. Snapchat sees this as a milestone, made possible by optimizing GenAI techniques for better performance on mobile devices.

Key Points

  • AI Capabilities: The new AI can alter footage to fit different themes and update wardrobes accordingly, all generated in real-time on the smartphone.
  • Technological Milestone: Achieving real-time, local generative AI on mobile devices is a significant advancement, reflecting breakthroughs in optimizing AI performance.
  • User Interaction: Snapchat plans to involve users in further experimentation by releasing a new version of Lens Studio, allowing creators to make AR Lenses and tailor-made AI models.
  • Previous AI Efforts: Snapchat has been incorporating AI features, such as the “My AI” chatbot and AI-generated selfies called “Dreams,” despite mixed reception.

Future Developments

Snapchat will gradually roll out these AI-powered AR features to regular users through Lenses in the coming months, potentially revolutionizing generative AI capabilities on smartphones and leading to a surge in innovative and unusual videos.